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RUBY

Wylie triangle bikini top\ \ $60

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Wylie triangle bikini top\ \ $60

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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RUBY

Passionfruit halter mini dress\ \ $160

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Wylie triangle bikini top\ \ $60

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Wylie triangle bikini top\ \ $60

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Wylie bikini tank top\ \ $60

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dream #RUBETTES

DOLLY FULL SUPPORT LACE BRA BB PINK Shop Now

FRENCHY LACE KNICKER BB PINK Shop Now

SABRINA CAMISOLE AQUAMARINE Shop Now

SABRINA CAMISOLE PINK Shop Now

DOLLY FULL SUPPORT LACE BRA CHARTREUSE Shop Now

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elizahazard

Casual undies post

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JOEY TOP ANASE STRIPE Shop Now

SONNY PANT ANISE STRIPE Shop Now

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rubytakessnaps

Summer on speed dial with Dream Rubette @ebonyaroha in our Resort opening stripe 🍅 Our anise stripe story now available in our Joey Top, Dress + Sonny Pant #rubynz x

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ANASTASIA SKIRT PINK YELLOW TARTAN Shop Now

ANASTASIA TANK PINK YELLOW TARTAN Shop Now

CRUSH COTTON BLOUSE PINK YELLOW TARTAN Shop Now

CRUSH COTTON SHORT PINK YELLOW TARTAN Shop Now

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rubytakessnaps

Introducing RUMI 🍓🍊🍦 To celebrate the arrival of Resort 2026, we've teamed up with our friends, @yomibowlsnz, to bring you a taste of a Rubette summer... Meet our exclusive RUMI Swirl ~ a blood orange + strawberry combo inspired by our new season pink yellow tartan, available at all YOMI stores from Wednesday 14th October until Sunday 25th October⁠.⁠ ⁠ The first 150 swirls are on us (50 per store). Simply show the YOMI team you're part of our IG Broadcast Channel, RUBY Room(mates), from 11am tomorrow (Wednesday 14th October). Something tells us you'll love this one, Rubettes! #rubynz x

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EMMA KNIT TOP BROWN BUTTER STRIPE Shop Now

STEVIE COTTON SHORT WHITE Shop Now

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rubytakessnaps

@oliviadeano, anyone? 🪩 Here's what we're wearing to our upcoming concert lineup ~ with the styling help from Dream Rubette @rubysuliivan #rubynz x

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CHELSEA CRINKLE CAMI WHITE Shop Now

rubytakessnaps

Our Chelsea Crinkle family grows with the addition of our new Camis 🌼 As styled by Dream Rubette @emmycrowe, take your pick in white or vermillion #rubynz x

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ANASTASIA SKIRT PINK YELLOW TARTAN Shop Now

ANASTASIA TANK PINK YELLOW TARTAN Shop Now

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emily_mcmullan

Toru tekau 🩷💛 I’ve truly felt the love today and I feel very grateful for it all; here’s to the thirties and the rest of my birthday month 🫶🏻💛💛

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MADRID MINI DRESS LIQUORICE STRIPE Shop Now

shontayye

Can’t go wrong with girls night 🩷🩵🧡

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BOWIE TOP CHARCOAL Shop Now

STEVIE COTTON SHORT WHITE Shop Now

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katherine.katzoff

struck a pose 🕺

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CAROLYN PUFF SLEEVE BLAZER BUTTER Shop Now

BUZZ JEAN BUTTER Shop Now

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allyssavp

day 3 !!! nzfashionwk ⭐️⭐️🌺❣️ a little highlight reel from today and the week so far x

favourite show so far was yesterday's twentysevennames - beautiful ppl, beautiful brand and felt like a flawless conglomeration of my academic and fashion worlds 👩🏽‍🎓🪄

The Studio show this morning was a feast for the eyes and heart, and a beautiful insight into the rising and established pool of talent in aotearoa 💐 plus an unintentional match w the princess herself _parekura 🧈⭐️

feeling equal parts lucky and overwhelmed !! a beautiful week so far - nz fashion brings me so much joy, and so i feel extremely blessed to be here; i do not take a single moment for granted x 💌💌💌

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WYLIE TRIANGLE BIKINI TOP VERMILLION Shop Now

EMMA KNIT TOP MARINE STRIPE Shop Now

STEVIE COTTON SHORT WHITE Shop Now

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rileyj

lingering through life & loving it xxx

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CHELSEA SHORT SLEEVE CRINKLE TOP OLIVE Shop Now

rubytakessnaps

NEW TOP 🧺⁠ No swag gap here... Our Chelsea Crinkle Top in olive now available in store + online #rubynz x

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BOWIE MINI DRESS CHARCOAL Shop Now

rubytakessnaps

WHERE TO NEXT? 🪩 With our Bowie styles making for the perfect day to night companion with Dream Rubette @sammys_vanity... Shop our Bowie Top, Mini Dress + Pant in store + online now via the link in our bio #rubynz x

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RUDI TANK BUTTER Shop Now

jessicaannbaker

J’adore Sydney ⭐️

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CAROLYN LINEN PANT NATURAL Shop Now

CAROLYN VEST BLACK Shop Now

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STEVIE COTTON SHORT WHITE Shop Now

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rubytakessnaps

We're officially the new kids on the block from tomorrow ~ with our RUBY Auckland CBD store opening at 125 Queen Street 🏩⁠ ⁠ To celebrate, the first 30 purchases over $200 will score one of our RUBY Resort 2026 Tote Bags (yes, the ones from our Goodie Bags!) with a $40 voucher tucked inside. T&Cs apply. We're so back! #rubynz x

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TIDE COTTON MINI DRESS WHITE Shop Now

rubytakessnaps

So fresh and so clean 🫧 @br00klynellis in our Tide Mini Dress + Skirt #rubynz x

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ANASTASIA SKIRT PINK YELLOW TARTAN Shop Now

ANASTASIA TANK PINK YELLOW TARTAN Shop Now

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ava.whitworth

me + the entire population of Auckland at Olivia Dean 🪩✨

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dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM

club rubettes

Duvet Days

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM

tbiytc

Nate Wilbourne, International Youth + Nature Advocate

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RUBY Spotted @ Olivia Dean

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