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A space for joy that encompasses all things RUBY, we welcome you to the RUBYVERSE.

Revolving around our Rubettes: A community who cares, journey through the RUBYVERSE and see where it can take you… Whether it’s a treat for your birthday, an invite to one of our community events or an exclusive first chance to shop, we’re always full of surprises.

How It Works

01

Sign Up

Create a RUBYVERSE account using your email address and a password.

02

Earn Points

Shop your favourite pieces and earn 1 point for every dollar spent on all full priced RUBY & Liam purchases.

03

Redeem Points

With every 500 points you earn, you will receive a $35 RUBY Voucher. With every 1000 points you earn you will receive a $70 RUBY Voucher.

GET STARTED EARNING POINTS + REWARDS

Start Earning Points + Rewards

10 points

Make your first purchase

20 points

Download your RUBY Loyalty Card

Birthday Treats

Add your Birthday

5 points

Follow us on TIKTOK @RUBYTAKESSNAPS

5 points

Follow us on Instagram @RUBYTAKESSNAPS

1 point for every $1 spent on full price RUBY + Liam

Make a purchase

BONUS POINTS

As we know it’s you, our Rubette community that will help us to achieve our [Toolbox For Change](/content/pages/toolbox "Toolbox"/index.html) goals, so there are a few things we think you should earn extra bonus points for…

Purchase a Liam Pattern

10 points

Whether you’re a beginner, intermediate or advanced sewer or knitter, explore Liam Patterns.

purchase an rsr piece

10 points

Powered by you, our Rubette community, RUBY Says Recycle offers second hand, samples, + seconds to be shopped in select RUBY stores and our standalone RUBY Says Recycle store.

Complete a Liam Pattern

30 points

Send through snaps of your creation to hello@liampatterns.com to earn points! We can’t wait to see what you’ve made.

How to use your points

Loyalty Vouchers can be redeemed by clicking 'Redeem My Voucher' below or by signing in and selecting your voucher at checkout.

$35 Voucher

500 POINTS

$70 Voucher

1000 POINTS

REDEEM MY POINTS

Modelled on how we think about structure here at RUBY, we bring you the RUBY Hive… A very special shout out to our [RUBY x Bees Up Top beehive](/content/blogs/toolbox/snackable "/blogs/toolbox/snackable"/index.html) at our HQ for the inspo.

Based on your total spend within one year, this total will place you in one of our four levels. If you’re Buzz, Bee, or a level in between, we hope you enjoy your treats…

LEVEL 1 - BUZZ

Humming along, hello budding Rubettes!

Up to $499 spend per year

LEVEL 2 - HONEY

Reaching that next sweet spot, this Rubette is getting a true taste for RUBY

$500 - $999 spend per year

LEVEL 3 - FLOWER

All about the look and feel - tangible or not, a Flower is more than just a RUBY fan

$1000 - $2999 spend per year

LEVEL 4 - BEE

We can’t live without our Ru-Bees…

$3000+ spend per year

dream #Rubettes

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Summer on speed dial with Dream Rubette @ebonyaroha in our Resort opening stripe 🍅 Our anise stripe story now available in our Joey Top, Dress + Sonny Pant #rubynz x

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ANASTASIA SKIRT PINK YELLOW TARTAN Shop Now

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Introducing RUMI 🍓🍊🍦 To celebrate the arrival of Resort 2026, we've teamed up with our friends, @yomibowlsnz, to bring you a taste of a Rubette summer... Meet our exclusive RUMI Swirl ~ a blood orange + strawberry combo inspired by our new season pink yellow tartan, available at all YOMI stores from Wednesday 14th October until Sunday 25th October⁠.⁠ ⁠ The first 150 swirls are on us (50 per store). Simply show the YOMI team you're part of our IG Broadcast Channel, RUBY Room(mates), from 11am tomorrow (Wednesday 14th October). Something tells us you'll love this one, Rubettes! #rubynz x

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@oliviadeano, anyone? 🪩 Here's what we're wearing to our upcoming concert lineup ~ with the styling help from Dream Rubette @rubysuliivan #rubynz x

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CHELSEA CRINKLE CAMI WHITE Shop Now

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rubytakessnaps

Our Chelsea Crinkle family grows with the addition of our new Camis 🌼 As styled by Dream Rubette @emmycrowe, take your pick in white or vermillion #rubynz x

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ANASTASIA SKIRT PINK YELLOW TARTAN Shop Now

ANASTASIA TANK PINK YELLOW TARTAN Shop Now

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emily_mcmullan

Toru tekau 🩷💛 I’ve truly felt the love today and I feel very grateful for it all; here’s to the thirties and the rest of my birthday month 🫶🏻💛💛

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MADRID MINI DRESS LIQUORICE STRIPE Shop Now

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shontayye

Can’t go wrong with girls night 🩷🩵🧡

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BOWIE TOP CHARCOAL Shop Now

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katherine.katzoff

struck a pose 🕺

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CAROLYN PUFF SLEEVE BLAZER BUTTER Shop Now

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allyssavp

day 3 !!! nzfashionwk ⭐️⭐️🌺❣️ a little highlight reel from today and the week so far x

favourite show so far was yesterday's twentysevennames - beautiful ppl, beautiful brand and felt like a flawless conglomeration of my academic and fashion worlds 👩🏽‍🎓🪄

The Studio show this morning was a feast for the eyes and heart, and a beautiful insight into the rising and established pool of talent in aotearoa 💐 plus an unintentional match w the princess herself _parekura 🧈⭐️

feeling equal parts lucky and overwhelmed !! a beautiful week so far - nz fashion brings me so much joy, and so i feel extremely blessed to be here; i do not take a single moment for granted x 💌💌💌

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rileyj

lingering through life & loving it xxx

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CHELSEA SHORT SLEEVE CRINKLE TOP OLIVE Shop Now

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rubytakessnaps

NEW TOP 🧺⁠ No swag gap here... Our Chelsea Crinkle Top in olive now available in store + online #rubynz x

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BOWIE MINI DRESS CHARCOAL Shop Now

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rubytakessnaps

WHERE TO NEXT? 🪩 With our Bowie styles making for the perfect day to night companion with Dream Rubette @sammys_vanity... Shop our Bowie Top, Mini Dress + Pant in store + online now via the link in our bio #rubynz x

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RUDI TANK BUTTER Shop Now

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jessicaannbaker

J’adore Sydney ⭐️

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CAROLYN LINEN PANT NATURAL Shop Now

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STEVIE COTTON SHORT WHITE Shop Now

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rubytakessnaps

We're officially the new kids on the block from tomorrow ~ with our RUBY Auckland CBD store opening at 125 Queen Street 🏩⁠ ⁠ To celebrate, the first 30 purchases over $200 will score one of our RUBY Resort 2026 Tote Bags (yes, the ones from our Goodie Bags!) with a $40 voucher tucked inside. T&Cs apply. We're so back! #rubynz x

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TIDE COTTON MINI DRESS WHITE Shop Now

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rubytakessnaps

So fresh and so clean 🫧 @br00klynellis in our Tide Mini Dress + Skirt #rubynz x

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ANASTASIA SKIRT PINK YELLOW TARTAN Shop Now

ANASTASIA TANK PINK YELLOW TARTAN Shop Now

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ava.whitworth

me + the entire population of Auckland at Olivia Dean 🪩✨

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dream #Rubettes

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