# identity.md

## Organization Overview
- **Company Name:** RUBY
- **Mission:** RUBY is an eminent fashion label from Aotearoa, known and loved for its mutually nourishing relationship with its Rubette community and the way its designs embody those who wear them.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: Aotearoa (New Zealand). Founded Date: Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering a mutually nourishing relationship with its community, with designs that authentically embody those who wear them.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an eminent fashion label, focusing on the design, production, and retail of fashion apparel.
- **Location(s) and Geographic Presence:** Primarily based in Aotearoa (New Zealand).
- **Key Partnerships and Affiliations:** Studio Almond (website design and development).